C. CHRISTOPHER & ASSOCIATES, INC
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SERVICES AT DISTRIBUTOR LEVEL
 
provide coverage to all markets
 
educate and motivate sales force about products
 
hold distributor sales meetings
 
work markets with sales force
 
work with distributor toward effective distribution, marketing and
merchandising of products
 
insure effective use of POS material
 
track monthly depletion reports
 
review all charge-backs
 
set reasonable and attainable sales goals
 
co-ordinate pricing and programming of products
 
manage inventories/insure proper quantities for programs
 
monitor accounts receivable
 
 
SERVICES AT MARKET LEVEL
 
call on key general market accounts
on and off premise
 
call on chain liquor and grocery accounts
 
secure on premise wine and drink list
 
liquor chain authorization presentations
 
supermarket authorization presentations
 
introduce new products and line extentsions
 
 
SERVICES AT TRADE LEVEL
 
distribution surveys
 
merchandising surveys
 
trade tastings & shows
 
consumer tastings and shows
 
cost effective advertising opportunities
 
communicate with trade and general media
 
track market trends and fads as related to products
 
 
LANGUAGES SPOKEN
 
SPANISH/ITALIAN
 
 

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